Action Plan


Discover how we've used LinkedIn to get featured on a variety of podcasts and online magazines such as the Huffington Post, Firepole marketing, Entrepreneur on Fire and MORE!

How to get the most out of this action plan

Here’s how to get the most out of the content in this Action Plan:

1. Read the entire AP once – Read through this entire AP, watch any videos and download the resources. Don’t execute on the steps until you have finished reading the entire AP. This will help you understand the progression of the steps and put them into context.

2.Complete the steps – This Action Plan is a checklist. Each step builds upon the next. Complete each step in order. Please post all questions in the Linked University VIP Club.


Please bring questions about this Action Plan to the monthly group coaching call. The call takes place at 10 am CST on the last Thursday of the month. To register, please click here.

The Authority Outreach Formula Overview

The Authority Outreach Formula Overview

SECTION 2: Outreach Approach
What's the Approach? 

The Authority Outreach Approach 

Messaging & Scripts

Messaging & Scripts

Authority Outreach Scripts

SECTION 3: Final Thoughts
The Big Picture

The Authority Outreach Formula:

Step 1: ​ID the publications, podcasts, media outlets that your audience is paying attention to.

Step 2: ​Search the masthead or LinkedIn and connect with Editors, Editorial Directors, Authors.

Step 3: ​Reach out with a cold message or a series of messages. 

​Don’t be afraid to be persistent in your follow-up! People are busy and get a TON of emails/messages every day, so be prepared to follow up 4 to 7 times until you get a response. 

What's Next? 

Here’s your list of the Action Steps to get started with this playbook:

1. Create a list of 10-20 ideal media outlets to target.

2. Reach out to these prospects with at least 1 message to gauge their interest.

3. Follow-up and enjoy the exposure!

Tell us what you think!

Find us in the Linked U VIP Club and start a new discussion thread to talk shop, get feedback on scripts, or help with implementing the 365 Marketing System.