Lesson Description

You are more a guide than a salesperson at this point. You want to allow the prospect to build the value in their own mind.You'll direct them by framing what you'll deliver and then asking them the right question so they can create the vision for what this will mean for their business. If you give them the right directions and map, they'll reach the top of the mountain and thank you first for helping them get there.


Downloadable Files
Lesson Workbook

Coming Up: Lesson 1.5: "Closing time"

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