Lesson 3.2

Getting Your Foundation in Place

Creating High Converting Landing Pages

Most likely, you'll be using LinkedIn ads to drive people from LinkedIn to a landing page.The landing page(s) will entice prospects to opt-in to receive whatever content you're reppin'.

Could be webinars, white papers, ebooks, video series, free software/plugins, you name it.

Creating landing pages that convert is half the battle. What good is a highly optimized LinkedIn ad that gets massive click-thru-rates, if once they hit your landing page nobody opts in?

Not very good.

In this lesson, we'll show you how to use one of our favorite landing apps, Unbounce.

Whether you use unbounce or another platform (like leadpages, etc.) this lesson will give you a ton of insights into things you can do to boost conversions.

Think about it this way: if you can get a landing page to convert at 30% instead of 20%...that's a 50% increase in conversions!! Huge!

Coming Up: Easily Create Images for Your Content and Ads Using Snagit

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